An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.
97%of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
It’s also vital for inbound marketing because quality online content will help attract customers even if they haven’t heard of your brand. One way is to design and build a compelling website or a blog. Once the concept of the web presence has been established, it is time to start building it, including the all-important keywords that are essential to that market
There is so much that can be a part of your web presence. An online presence is any existence of an individual or business that can be found via an online search. An example of an individual who is not active on the Internet but who has a online presence is one who is a member of an association that has a member directory listing online.